6/19/09

Stephen Medlicott, Marketing Group Director

The concept of a national awareness campaign is a good one. Many of the elements suggested are underway:
 Words to Live By campaign launched in May (Words To Live By) which has TV PSAs, E-mail templates, billboards, posters, fliers, yard signs, etc.
 Youth user generated content for joining Scouting (Begin The Adventure)
 Value of Scouting highlights several community service projects (Inspiring Scouting Stories)
 BSA now has an official YouTube channel for sharing unique videos (Scout YouTube Channel).

Many of the other concepts that you suggest can be found in our 100th anniversary materials which includes:
 100th Anniversary Generations Connections - Arbor Day Foundation collaboration which will highlight Scouts planting trees across the US and the planting of a centennial forest (Generations Connection)
 BSA has also teamed up with some great organizations to offer unique 100th Anniversary service projects that can apply towards the Year of Celebration patches and Service awards. (Year of Celebration)
 An agreement with Major League Baseball for Scouts to participate in on the field ceremonies and activities in Pitch for Scouting
(Pitch for Scouting Playbook)
 Alumni Connection – At (www.BSAalumni.org) Scouting alumni can find friends and mentors, add photos and stories to the 100th Anniversary Online Scrapbook and more!
 The National Hall of Leadership provides a one-time opportunity for you to honor and recognize a Scouting leader who positively impacted your life, or the lives of others. (National Hall of Leadership)
 Recruitment tool for youth – Scouts and non-Scouts alike will enjoy a fast-paced, high-tech treasure hunt using GPS devices – Get in the Game Geocaching (www.geoscouting.com/)

Other information updates are posted on the 100th Anniversary website (100th Anniversary) Updates will include:
 A Shining Light Across America - One night at the 2010 National Scout Jamboree, we will use virtual hookups to broadcast a stage show. This will mark the first time in our history that the entire Scouting family has come together for a single, nationwide opportunity to celebrate and reflect.
 BSA Adventure Base 100 Tour - We’re travelling across the country to give people and exciting hands-on view of the history and future of the BSA
 Rose Bowl Parade float for New Years Day

Budget restrictions have kept us from being able to make media buys for advertising, but we continue to utilize new digital outlets and social networks such as Facebook, Twitter and Youtube to disseminate the messages.

Thanks!