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daviles

daviles
Member since : Oct-28-2008 (Verified)
3 Ideas, 3 Comments, 13 Votes

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Ideas Posted

Similar to the recent health care debate that just virally travelled throughout facebook, on February 8, 2010 we create a viral campaign asking our scouting alumni to post on their facebook status "Once a Scout, Always a Scout" and the entire Scout Oath".

This would be an easy and quick way to celebrate scouting's 100th anniversary and market to 300 million people on facebook...
In follow up to Bob's blog post over the summer and the book "Last Child in the Woods", Scouting nationally needs to be able leverage this concept as we introduce "Scouting to the America public" again as part of our 100th Anniversary celebration.

Locally in 2009, our Friends of Scouting and Membership Theme will both be "No Child Left Inside." We think by combining this idea into our fund-raising and marketing plans we will be able to have many touch points with parents and donors, who all seem to agree that our kids are "too plugged in" and not spending as much time outdoors.

In May of 2009 we are hosting a "No Child left Inside" Hike with the Girl Scouts of our area to bring awarness to the terrible growing "Nature Deficit Disorder" amongst our young people. We hope to message to parents, donors and the community that Scouting is well positioned to address this growing epidemic.

Moderator Comments
12/26/08
From: Stephen Medlicott, Marketing Group Director

Good thought. Our public relations team is utilizing this key message in BSA materials and speaking points. And, our brand management team is sharing this message with our recruitment and retention creative people.
We need to equip our current evangelists "cub scout leaders and parents" with the tools to support our recruitment efforts.

Having an "evite type" invitation/template for our scout leaders to use would enable them to invite other prospective parents to join scouting. As we all know people want to be in the "in" or "keep up with the Jones'".

Creating a viral evite type cub scout recruitment avenue will allow families to see other families that are involved in scouting or looking to join, thus creating a tipping point to making it the "in thing" for families in a given neighborhood to be involved with.

There needs to be both a cub master/den leader option to create the template and an avenue for people to input other prospective parents in the original template.
Moderator Comments
12/13/08
From: Linda Fleming, Project Manager, Administration Group

This item needs futher indepth review.
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Comments Posted

daviles 0 years ago
Great idea and could be incorporated in our 100th Anniversary planning to be announced on November 11, 2009 or November 11, 2010.
daviles 1 year ago
Love the idea- In addition, some of our scout leaders have mentioned that our scout shops should be leading the way with green bags and not using plastic bags.
daviles 1 year ago
In case a stand alone website could not be created. National can look into partnering with Base camp http://www.basecamphq.com/. They provide this service at a month subscription fee.