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cshelley

cshelley
Member since : Oct-27-2008 (Verified)
4 Ideas, 15 Comments, 202 Votes

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Ideas Posted

An idea hatched by our VP of Planned Giving while I was up at GNYC and then implemented by Mike Mahon of the staff has fallen out of my bag of tricks here at the Shore and had some success. Smells like a best practice or at least an idea that can be plagiarized easily.

You promote the idea of bequests and other planned giving instruments by asking people to join your 1% Club, where they agree to leave at least 1% of their assets to the Council Endowment upon their passing. It's easy to udnerstand and opens up conversations on other planned gift opportunities (we've gotten one life insurance policy) and helps to identify bequests already out there you don't know about. Plus, with bequests being revocable it's less likely folks will change if you recognize and make a big deal about it. Members get a lapel pin, presented at an Executive Board or other applicable meeting, and we recognized the first group - representing over $200,000 in planned gifts to the Jersey Shore Council - at our recent annual meeting and dinner. That presentation led to one other person coming up and asking questions about it after the dinner.

We'll only get more and more commitments as we promote and spread the word on the program. Someone try and get themselves to Jersey Shore about 20 years from now - a whole bunch of planned gifts should be flowing through.
Craig Shelley, SE, Jersey Shore Council
A great tool for managng your expenses and saving money that I learned from Charlie Rosser while at GNYC is something called the Fiscal Management Report. Essentially you lay out all of your accounts line by line in a spreadsheet and project for every line item where you think you will end the year in terms of money coming in and expenses going out. At the start of the year you mirror pretty closely to the budget, but we all know that as the year progresses things change (something costs less than you anticipated, vacancies occur that weren't planned for, something raises less money than you thought it woud, etc.). While it is tedious to do so, you have someone input onto the sheet at the close of each month the actuals for each account and then review the report as a group on a monthly basis (in New York we just did it with key managers, at Jersey Shore I've been doing it with all of the professional staff). Publicly reviewing it holds people accoutnable for spending more than they projected they would, allows staff to better familiarize themselves with their accounts, supplies a quick reference to figure out where you have wiggle room when unforseen expenses occur that need to be charged somewhere, and allows at any given time to essentially keep a running tally/projection on if the Council will have a surplus or deficit and how big or small it will be.

It takes awhile (about a full year of going through it) for everyone to understand what they are doing and become very accurate with their projections (particualry on expenses) but the more you use it, the more valuable it becomes. As much as I hated going through the long monthly meetings reviewing it in New York (sorry Charlie), it's a tool I quickly started using in my own Council to get a better handle on what was happening with our budget. It's been a best practice for me and I'm happy to send along a sample of what the report looks like to anyone who thinks it could be a help.
Craig Shelley, SE, Jersey Shore Council
27
I'm sure a better name could be found for this position, but we've been experimenting with a Unit Recruitment Cordinator volunteer position and are having great success and a great response from our units.

Units are asked to designate this person who becomes responsible for keeping the unit's information up to date on the www.beascout.org website, working with the membership committee and their District Executive to schedule the boy talks, school nights and rallies (and participate as needed) and then help the parents of new Scouts get acclimated to the unit.

We recognize these volunteers with a personalized letter and a special patch only available to them that recognizes their comitment and extends the brand of the beascout.org website by advertising it on the patch.

If we're to get volunteers to join us in a missionary zeal of extending Scouting to more kids, we need to drive the commitment down to the unit level.
Moderator Comments
11/17/08
From: Sam Thompson, Membership Impact Department Manager

This position already exists and is actually called the round-up coordinator or the New-Unit Organizer. The job description can be found in the 2008 Cub Scout Round Up Campaign Guidebook #13-253.
One of the easiest and least cumbersome ways for me to see how our Council is doing with recruiting is to check the Give Every Kid a Chance report. Good stuff. My idea for improvement - could it drill down one more level to districts? It would be a real homerun for me to be able to simply click there and see how I'm doing by District with recruitment vs. the same time last year.
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Comments Posted

cshelley 1 month ago
We're in the process of launching a program here at the Jersey Shore Council titled, "I"m Physically Strong; I'm a Scout!" It will include age appropriate recognitions to be earned by our Scouts and Venturers AS WELL as one for Scouters. We expect to finalize the program in the coming weeks and our staff that read this will be the first to learn they'll be very much encouraged to be among the first to earn the award.

It's a crisis in this country and if we're to be as relevant in our second century as we were in our first, we need to be involved in the solution.
cshelley 1 month ago
Scouts have rung the bell many times through the years at the exchange. The exchange, and it's members, have a long history of supporting Scouting. Greater New York can make this happen and if they haven't already started, I'm sure they wil put it in motion.
Craig Shelley, SE, Jersey Shore Council
cshelley 1 month ago
In the Philly media market we've pooled our resources and you'll see ads all over local and national morning shows as well as an occasional primtime show on network and cable. It's helped with new parents, but more importantly galvanized volunteers who are excited to see us advertising (Finally! They say).

We'll be on the radio al through October focused on popcorna nd Scouting generally (it is Poptober,afterall).

Our share of the cost? Less than $2,000. Thanks to Chuck Eaton & Marc Ryan in Cradle of Liberty for leading the charge on this. I guess a long way to say if you want it to happen, you can make it happen locally if you collaborate with other Councils that share your media market.
Craig Shelley, SE, Jersey SHore Council
cshelley 2 months ago
This would be VERY valuable. Pretty sure I posted it here before, and pretty sure I got a notice that it was "completed" but obviously it hasn't been. I've got to beleive since the data exists this shouldn't be difficult to add and would be a huge help.
cshelley 2 months ago
We've done signs by community (sort of like Rotary has in many communities). We get the Mayor's permission and away we go. We drive people to www.BEASCOUT.org so we don't need to update the sign when meeting dates, etc. change. It's been very well received. We purchased the signs through a local vendor, but happy to share the very simple design if anyone is interested. It's road sign quality.
Craig Shelley, SE, Jersey Shore Council
cshelley 8 months ago
Teaching kids in some way through our rank avancements about philanthropy is not a bad thing and could be helpful long term. A lot of private high schools now start pitching philanthropy to their Juniors and Seniors to form the habit before they graduate. While perhaps doing this through our product sale might be self serving, I've certainly heard worse ideas and think we should somehow be teaching our future alumni the importance of giving back to Scouting later in life.
cshelley 9 months ago
If for no other reason than the tie into words to live by - I LOVE IT
Craig Shelley, SE, Jersey Shore Council
cshelley 9 months ago
Can't plug this enough - www.BEASCOUT.org. A great one stop online solution for parents. The brain child of Cradle of Liberty Council that a bunch of us are now using and have worked together to bring to its current iteration.
cshelley 11 months ago
I confess I use it all the time to post congratulatory messages recognizing staff members and other generic thoughts on things we're doing. If you use it, it can be a great tool. Before recently as I've started using it I'd have agreed with you now I think I'd be lost without it. It can be a valuable tool if you use it. For me it's become sort of a one way blog to the staff.
cshelley 1 year ago
I udnerstand the desire to be anonymous, but I hate to say it - I like to know who ideas are coming from. I think the more information on the poster the better.
cshelley 1 year ago
I'd love to love this idea and my family would love it even more. But let's be honest, we'd just find something else to work on during that time period. For instance I'll tell you I spend a lot more time on closing down our finances for 12/31 than I do for membership and that date won't change. I've never been in the ofice recruiting kids the day after Christmas, but I seem to be there every year pouring over pledge receivable lists, etc. It's like the suggestion up here for a 4 day work week - I'd be happy if we could get it down to 6 as a start. Our jobs require a lot of time, and we've just got to manage it as best we an for each of our families.
cshelley 1 year ago
Great point!
cshelley 1 year ago
Phenomenal idea Diego!
cshelley 1 year ago
You can link off of the Greater New York Website - www.bsa-gnyc.org - to their YouTube page. Lots of NYC specific videos as well as a lot of national videos. Hoping to add this feature off of the Jersey Shore website in the weeks ahead.
cshelley 1 year ago
I'm with Tony - let's not reinvent the wheel but create and migrate to a presence on Facebook.