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Who cares what kids think?
Other kids.
Let's set up a camera at the Scouting Museum, then ask visiting Scouts to sit in the video box and respond to a question such as: ...what's the biggest problem in the world today?...and what should be done?
We post the edited result on our new You Tube video channel.
Build on it. Ask Scouts (out there) to post more ideas to us at the BSA You Tube channel (and then on to Boys' Life).
Moderator Comments
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Scouting stories are our most powerful marketing asset. I propose a series of short video messages for inclusion on our www.scouting.org site. Topics might be suggested by the words of the Scout Law: Thrifty, Cheerful, Brave, etc.. These little essays would reflect on the meaning of the words, with each including a true story to drive the point home.
A piece on "cheerfulness" for example, could begin against the backdrop of our current tough economic times, and end with a story about a real Scout who's done something to live up to the "word" (the Little Sioux and ArrowCorps 5 events could yield examples of many virtues).
Our CSE, Bob Mazzuca would be our most powerful spokesperson for this. We could expand to the National President and National Commissioner, as well as other outstanding Scouters. This might be a nice way to place some deserving "brand builders" --widely known or not--under the national spotlight.
Cost would be minimal. We'd author the pieces in-house (indeed, these ought to be scripted, to make every word count), delivered to camera before a simple background (white or limbo). We would publish these at least once a month on www.scouting.org, with a "comments" section to our homepage to get feedback. Downloads in full-HD resolution could be put to use in local councils as keynotes for local events.
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