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Let's pilot an alternative BSA Under Armour Field Uniform, as an alternative to the current uniform. This uniform will appeal to kids who represent a diverse, varied cross-section of America youth. This Field Uniform will have a look for today's 12 year old boy who may not want to be seen in public in his Boy Scout uniform. Let the price point be competitive, not too high end, but not discount. This Field Uniform will support attracting and retaining a larger market share of youth who may have not been Cub Scouts but see the popularity of Under Armour gear. Our Scouts are already wearing Under Armour products....so let's just try it!
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