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Begin a new period (week or month) with a theme, like: “How can local councils increase membership in minority areas?” or “How can local councils increase traditional membership?” or “What changes need to be made to the program to attract today’s youth?”. This will help focus the thought and discussions on common areas and might create that million dollar idea.
Moderator Comments
7/29/09

From: Janice Downey, Innovation Coordinator

Thank you for your comments. This could be an additional way to gain more insight. As we continuously update the site we will consider adding something like this.
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Money, Improve Efficiency
In the New BSA, it’s all about individual contributors making the difference and employees using their brains to collectively contribute to a New BSA. Brand Management and Marketing should publish guidelines that allow us to make individual decision for the collective benefit of BSA. This would reduce the number of staff needed by Brand Management and Marketing and save BSA money. It also would be less intrusive to getting things done.

Under the current structure, Marketing and Brand Management have set themselves up as an inhibitor to individual creativity and have effectively projected that they are the only group allowed to be creative.
Moderator Comments
11/24/08
From: Stephen Medlicott, Marketing Group Director

As the McKinsey analysis and process highlighted, the transition of our organization from decentralized to centralized marketing would create challenges and even frustrations for many of our people. It's part of change.

Our new marketing approach is aimed at protecting and building the BSA brand, and we believe it will lead to more strategic communications that builds on creative energy in the movement.

Communication of the new marketing process, which has the objective of collaborations in creating marketing assets, was presented at The Marketing Expo held on November 6. All Group Directors, Department Managers and Team Leaders were in/vited to attend.

If you did not attend, you should contact the brand management team x 2442 and your brand manager will be happy to assist with and work with you to overcome any project challenges you may be facing.

We strongly encourage anyone to give us a call or come by to talk about any concerns. We are on the same team!
BSA Info is nearly impossible to navigate and I can never find what I want on there. Get a google-powered search engine that actually works. Place documents, flyers, and information into categories that make sense. Have nice-looking flyers available for printing instead of only having html versions of most things.
Moderator Comments
2/18/09
From: Michael Ramsey, Director of Brand Management

There is a task force being formed to look at how to best reorganize the information to fit the needs of our employees.