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Could we add the Prospect Generator feature to the WealthEngine search program? It was introduced in the WealthEngine 2009 Fall Newsletter.
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We new this year was going to be a difficult year for fundraising. We started working early on our Family FOS campaign because we knew it was a weak spot for us the previous year. We did a Indiana Jones theme and put together a really great script that included props that involved the audience and made it fun for people to have presentations. We were able to recruit many volunteers to be presenters and they all really enjoyed having fun and getting units and parents involved in the campaign. The other thing we did was give away a nice knife at each unit presentation which we got donated. We were able to get one for every unit presentation that we thought would be happening. One of the things that we were able to increase was our Cub Scout Pack presentations. So far this year we have been ahead of last year in Friends of Scouting. We currently are ahead 4% of last year. Everything that we gave out was Indiana Jones themed including the patch which has a giant temple on it. We also incorporated this theme into our community campaign. We have several leadership breakfasts and many of them were opened with an actor playing Indy complete with theme music and props. It got the audience excited and ready to give to our campaign. All of our volunteers and professionals have enjoyed using the theme.
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We use plastic cards that resemble credit cards which can be preloaded with money to be used at any of our summer camps by Scouts and adults. This year we actively promoted that parents could pre-load the cards with money for their Scouts. We had a huge increase in dollars coming in before camp. There are several things that this helps do. One is that is protects the Scouts if the card is lost because we can easily find out the balance and replace it. Also it encourages parents to give money to their Scouts ahead of camp. It helps us to have a better idea of how we are going to do in our trading post and if the Scout runs out of money while he is at camp the parent can simply call us up and add more money to the card. These cards can also be used in our local Scout Shops.
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To enhance the council's 2009 Family Friends of Scouting campaign we designed a family specific pledge form and envelope. The pledge form contained suggested giving amounts each connected to helping to support a Scout. Pledge forms were personalized for each family using the data from MyBSA fundraising. The envelope served a two-fold purpose: it listed the information formerly contained in our campaign brochure and it provided a way for families to return the cards during a unit presentation so that their giving information could be private. Envelopes returned to the office were re-used as they were not personalized or designed to be mailed. Cards and envelopes for families not at the presentation were then be placed in an outside envelope and sent as part of the follow-up effort. The results are as follows:
2008 Family campaign raised $219,888 from 4,385 donors
2009 Family campaign as of June 30 raised $250,326 from 4,006 donors.
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The Jersey Shore Council has completely revamped its Product Sale (Popcorn). We have motivated our sales force, our Scouts, with additional prizes based on their sales in addition to their normal, created to Sales clubs ($500 and $750) were they will get recognized with a special CSP, a voucher to be used at any one of our camps as well as a special day at our Scout Reservation full of activities for our $750 Club. All Scouts who fill up an order sheet will also get a marshmallow blaster. In addition, we have set the commission structure to be based on the unit’s retail sale; the more they sell the more they earn. To assist in the increase of the sale and help units earn more commission we have also implemented a Spring Sale. The retail sales of the spring will be added to the unit’s fall sales. This allows units to sell more and in markets that are saturated in the fall, allow units to capitalize in the spring. Our spring 2009 sale has increased by over 100% compared to 2008 by doing this and we feel our fall sale will increase as well.
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To kick-off our Friends of Scouting Campaign we host a free luncheon, Friends of Scouting Kick-Off Luncheon, in December. We invite all our Community, Leadership, and Family Donors (Units) to attend the event. If folks are unable to attend, we ask if they would consider making an investment and it will be reported at the luncheon. At the event itself, we have a keynote speaker; have our Council President give the State of the Council, and a Scout speaker to share our story and vision for the upcoming year. We ask everyone in attendance to invest in our Council and the Scouting program at a specific giving level. The luncheon is no longer than an hour, pre-printed cards are distributed and within that hour we raised 36.5% of our FOS goal for the upcoming year.
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In an effort to increase our Family FOS, we decided to share our unified story with our parents. We created a script for our presenters to use at Family presentations which shares how the donor’s money is being used to improve the Scouting program at the Jersey Shore Council, make improvements at our camp and other properties, and provide a better experience for their Scout. To accompany the script, we created display boards that are very colorful, full of pictures and have bullet points to accompany the various sections of the script being presented. The display boards are being held by Scouts from the unit and the Scouts are now engaged in the presentation, sharing the story, and collecting the gifts. In addition, we have revised our FOS brochure with the Words to Live By branding which is distributed to every family. There is a tear away card which they fill out and return, but the rest of the brochure has our story along with a breakdown of how their investment is being used. With either the support of a Scout or a Patrol, they get instantly recognized at the presentation with a special, commemorative CSP. Please view attachments to to take a look at the script, display boards, and FOS brochure.
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For each person that raises $5,000 in NEW money in FOS, Special Events, or other direct funding, the Council President welcomes them into the President's Club. Each member is recognized with a distinctive black polo shirt with gold embroidery. In addition, the President's Club List is also updated at each Executive Board Meeting and placed into the packet. The positive peer pressure has had great results in raising new dollars to support the programs of the council.
The club is not exclusive and everyone can join, as soon as they raise $5,000 in NEW money.
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The South Florida Council has created and produced the Camp Card. The concept is a $5 card that is sold by the units to generate funds for camp. The commission rate is 50% if closed out on time. In its 3rd year, the sale now produces over $800,000 in gross revenue with only a product cost of $60,000. The total NET to the council is $340,000. In its third year, the CAMP CARD has surpassed all product sales in the council's history. The leading reason for success is the buy-in from the unit level with the commission rate of 50%. The unit participation has grown each year and is now at 300 units participating.
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