BSA Branding of Council websites

jturman

Revise

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Many council websites are poorly done. They use designs from the early 90s (when the worldwide web was just starting). Most of all, visitors to some sites can't even tell the site is a BSA site. Very poor branding. Council websites should scream Boy Scouts, with style of course.

I'm sure lots of DE's and volunteers have graphics talents to share.

Idea # 254Technology, branding, websites, council, marketing, online, site, branding websites council marketing online site

Moderator Comments

12/26/08
From: Stephen Medlicott, Marketing Group Director

We agree. The Department of Brand Management and Information Systems are collaborating on a consistently branded local council web site design that will be offered in coming weeks.

Comments

jturman 1 year ago

If you click on the title of the above comment, you'll see a bunch of images I've made to share with other Councils.

jpotthas 1 year ago

As a webmaster for my local council it would be helpful to have a section of either the scouting.org site or somewhere else (private or public) just for council webmasters. This area could be as simple as national provides sets of standard clipart, resources, and recommendations for how to present your council site. Having a dedicated source for new things to put up on our sites would be nice especially if we could give feedback as well. Such as, there's a National Jamboree coming, here's a flash video to stream on your site to generate interest or please use these banners with the new 100th anniversary logo on them. Better yet here are some editable files so you can customize them and fit them into your own councils website.

Judy Sizemore 8 months ago

Status Changed from Active to Complete.

Judy Sizemore 5 months ago

Status Changed from Complete to In Progress.

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