"No Child Left Inside" "Nature Deficit Disorder"

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In follow up to Bob's blog post over the summer and the book "Last Child in the Woods", Scouting nationally needs to be able leverage this concept as we introduce "Scouting to the America public" again as part of our 100th Anniversary celebration.

Locally in 2009, our Friends of Scouting and Membership Theme will both be "No Child Left Inside." We think by combining this idea into our fund-raising and marketing plans we will be able to have many touch points with parents and donors, who all seem to agree that our kids are "too plugged in" and not spending as much time outdoors.

In May of 2009 we are hosting a "No Child left Inside" Hike with the Girl Scouts of our area to bring awarness to the terrible growing "Nature Deficit Disorder" amongst our young people. We hope to message to parents, donors and the community that Scouting is well positioned to address this growing epidemic.

Idea # 139Other, membership, marketing, fund-raising, membership marketing fund-raising

Moderator Comments

12/26/08
From: Stephen Medlicott, Marketing Group Director

Good thought. Our public relations team is utilizing this key message in BSA materials and speaking points. And, our brand management team is sharing this message with our recruitment and retention creative people.

Comments

dtruax 1 year ago

What a great idea. This book was well worth reading and provides strong content support for the methods used in Scouting for developing youth.

brwest 1 year ago

A great point. Of course it help's that Richard Louv sited Scouting as the a top program combating "Nature Deficit Disorder." I use the results and conclusions presented in the book when meeting with school adiministrators and personell as selling points to our program. The parrallel between connection with nature and test scores grabs their attention right away.

rickwill 1 year ago

There is already a program titled No Child Left Inside. Many states have or are adopting this initiative. You may wan tto consider another name or see if there is linkage potential with your program.

mgriffin 1 year ago

Great stuff! It is very important that we take the lead in this movement. We have been the most effective at teaching and using the concepts over the years. The success in life of our alumni proves it. But like many things we do, we do not get the credit.

Frank Reigelman (Outdoor Program Team Leader at National) has this on his "radar" for a while and he is offering a conference on the subject at Philmont next summer. Washington D.C. SE Al Lambert has testified before Congress. I have met with legislative leaders in Washington State and spoken to community groups. The word is getting out.

Connecting with nature and creative play are a big part of what we do. Parents are seeing and hearing about the research and looking for activities for their children. We need to make sure that they look at us for those activities, and when they do, we need to be sure that we are doing the correct things in our programs.

labbott 11 months ago

This is one of the strongest scouting sales items to add to our quiver. In Arizona our Council has gotten involved on a statewide Board to promote the concept and demonstrate the match offered in Scouting.

bhardin 11 months ago

Here is more information about the No Child Left Inside initiative referenced by rickwill.

http://www.cbf.org/site/PageServer?pagename=act_sub_actioncenter_federal_NCLB

Judy Sizemore 7 months ago

Status Changed from Active to Complete.

Judy Sizemore 4 months ago

Status Changed from Complete to In Progress.

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