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Name Change Needed
Warning In Progress
Unfortunately, the name ‘Boy Scouts’ propagates the perceptions America's youth have of our programs as ‘uncool'. Because of a name, kids struggle to look past current stereotypes to the true scouting experiences (knives, backpacking, canoeing, leadership, etc.). Being called a boy was probably acceptable in 1910, but in today’s world where junior high pregnancies, school violence, etc. are issues facing our youth, being associated with anything referring to you as a ‘boy’ is demeaning. Few 6th graders want to be referred to as a ‘boy’ scout when their peers are already delving into the adult world. This becomes even more humiliating for our kids at the high school level. We cannot forget that the adolescent wants to be accepted, and for many, being called a 'boy scout' by their friends is a barrier to acceptance (not because of the program but the name).

Yes, I realize the costs and sentiment attached to keeping the current name, but the name of a ‘program’ should not be a deterrent to fulfilling our mission to instill in our young people the values of the Scout Oath and Law. I suggest changing the program name to something that will make kids proud to be a part of our programs. The brand and name of our scouting program should match the unparalleled experiences scouting offers, enticing youth of all ages, which is something any reluctant to change volunteer or alumni should be able to appreciate.
Idea # 91Boy Scouting
Moderator Comments
This idea has been assigned to the Innovation Team. We will include this suggestion in one of our upcoming team meetings and will keep you posted on the results.
Comments
egonzale 1 year ago
I no longer use the name Boy Scouts, because it is a distraction when I conduct boy talks in classrooms and the girls interupt by saying "it's not fair." I simply say "Scouting." I do the same when I visit middle schools where I say either "Scouting" or a "youth high adventure program."
cjohnston 1 year ago
I'm a Man Scout.
shermans 1 year ago
I'm curious, what do you suggest the organization be renamed too?
dan.riser 1 year ago
I do advocate renaming the organization, which I recognize has great sentimental attachment for those of us that went through the program when we were kids, but if this is not feasible, then at the least, the BSA needs to realize that it does not do itself any favors in selling one of its programs to a youth age group that is fighting through adolescence and wants to be 'men' and not boys.

My personal suggestion would be to call our Boy Scout program "American Scouts."

If the BSA wants to entice youth, we have to appeal to youth and a 'name' and a 'brand' mean everything to today's kids. Keep 'scouts' but lose the "dorky" 'boy' designation that turns off so many potential recruits.
pcowan 1 year ago
I guess Baby Sitters of America won't work.

If we do consider something like this, I don't, we need to keep the BSA acronym and change the verbage it comes from. We have too much literature out there to conceive of destroying it all and starting over.

Big Scouts of America
Bodacious Scouts of America
Brotherly Scouts of America
Beloved Scouts of America


No, I think Boy Scouts of America still suits our customer base. Our life blood is Cub Scouts. They have no problem being called boys.
bhendley 1 year ago
I habitually recruit 300 to 500 youth per year, and I ALWAYS refer to Cub Scouts or Boy Scouts. I don't have much of a problem with kids not liking the name.

I also wear a campaign hat, shorts, and knee-high red top socks.

I don't see anything wrong with the name Boy Scouts. It works for me!
egonzale 1 year ago
Wow, that's pretty amazing that you're able to do that. Where do you live?

Many huge companies have changed their name to a more simple our easier to market name. For example; Nike changed to just using their logo, Sears Roebuck changed to just Sears, and I'm sure you could think of a few others to. I would rename our organization "Scouting, BSA." Then in a few years to just "Scouting."
bhendley 1 year ago
I have done it in Texas, Alabama, and Kentucky. It does not matter if you are in the "Big City" or out in the sticks. I don't think we need to change the name- just our techniques. Too many guys are taking short cuts, and therefore don't get the results.
egonzale 1 year ago
I agree that short cuts are bad, but marketing our product to different generations of parents has become more challenging over the years. In my service area I recruit on average about 600 - 800 Scouts yearly. I'm currently at a 25% increase. My recruitment of volunteers has really increased also. Advancement is awesome right now in my district. Most of my new volunteers no longer use the program helps, but rather the fast tracks thas was introduced earlier this fall. Differnt generations require new ideas with a bit of the old. My staff wears the new uniform to push trading post sales also. It's working.
rdiles 1 year ago
What happened with "Scouting USA" a few decades ago? I wonder why it didn't stick?
Mark Saxon 1 year ago
I saw stickers in Dallas that read 'The new BSA.' I also heard it discussed with respect to the consultant project. Is this just internal refocusing or a soft launch for an external rebranding?
Susan Hart 1 year ago
Sometimes radical decisions can case a huge negative impact and can hurt other organizations. Calling it "scouting USA" is not form fitting as it does not include young girls and causes conflict with the Girl Scout organization.
Judy Sizemore 11 months ago
Status Changed from Active to Complete.
Judy Sizemore 8 months ago
Status Changed from Complete to In Progress.
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