Across the country we face various degrees of access to schools and hence to youth. Although I was shocked to learn that less youth are actually trick-or-treating these days due to increasing safety concerns, the fact remains that Halloween is the one day where children literally come to us. In my district I am encouraging unit leaders and parents to simply stick Avery labels or stickers on all their candy inviting boys to come and visit their next unit meeting. This should serve two purposes. First, if a boy missed out on the fall roundup sign ups it should be another invitation to Scouting. Second, by placing the Cub Scout or BSA logo on the candy it is an effective method of creating brand awareness within the target audience. The cost of doing this is essentially nothing more than ink and label paper while you can be certain that 100 percent of the marketing is reaching its intended target. I gave out candy bars with stickers to boys at our roundtable meeting last week and before they had eaten the candy they were already wearing the stickers on their uniform. I saw it as just another unexpected benefit.
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