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February 8th,2010 "Viral Facebook Campaign"
Similar to the recent health care debate that just virally travelled throughout facebook, on February 8, 2010 we create a viral campaign asking our scouting alumni to post on their facebook status "Once a Scout, Always a Scout" and the entire Scout Oath".

This would be an easy and quick way to celebrate scouting's 100th anniversary and market to 300 million people on facebook...

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