Completed
I recommend creation of better retention tracking tools in Scoutnet or MyBSA. For example, widgets or reports that showed our 2, 3, and 4-year retention of our programs (Cubs, Boy Scouts, etc.) and individual units within our service area would be very helpful.
Further, I recommend there be a creation, or better promotion if it already exists, of a local council award for long-term membership retention. This could be like the marketing awards, High Five Club, etc. - given out annually to those councils and districts with significant 2, 3, and 4-year retention rates. If we better emphasized keeping youth involved and engaged for three to four years we might have less burden on recruiting 15-25% of our annual membership to "+1" by December 31st.
Better retention tools in Scoutnet or MyBSA would more easily allow the professional staff to see which units have a high turnover rate. Further, this would allow us to see where more training and program support may be needed. In addition, creating recognition for those groups that did have strong retention might disincentivize councils and districts from relying on programs that created units with high turnover rates.