The addition of the mass email feature through MyBSA is a bold step forward and long overdue. As more and more communications move to the internet we need to keep up.
For years councils have direct mailed various marketing pieces to our youth members; camp brochures, popcorn, Scout-O-Rama info, program events etc. This allowed us to get around the various unit level gatekeepers and gave us a chance to communicate directly with our end user.
Since many youth have their own email addresses we need to take advantage of this opportunity. Please consider adding a place on the youth applications for youth email addresses. (It exists on the Exploring application.)
The availability of youth email addresses would allow almost unlimited marketing ability in recruitment, program, and retention. (I'm sure that National Supply could do very well in doing some direct marketing of equipment, and various other items.) It would also save councils a significant amount of money in postage.)
In the age of blogs, texting, and twittering, we need quicker and easier ways to communicate with our clients.
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