Throughout the national office (in elevators, hallways, restrooms, etc.), post the BSA Mission Statement, Scout Oath, and Scout Law. These can serve as visual daily reminders to employees for why we are here, who we serve, and how we should behave.
Another nice touch would be extending these daily reminders to callers. Have famous Distinguished Eagle Scouts recite the Scout Oath and Scout Law, and play these recordings instead of elevator music while callers are put on hold.